Antheia Flowers
Antheia Flowers is an existing floral shop based in the United Arab Emirates that sells plants, bouquet arrangements, and services for special occasions. Their products are sophisticated, beautiful, and versatile which is exactly what helped influence this hypothetical rebrand.
What's Included
INSPIRATION
Their shop name refers to one of the Three Graces in Greek mythology. Antheia is the goddess of flowers, but is also the embodiment of trust, friendship, and community. As an homage to this reference, I wanted to make sure their brand identity made connections to the goddess.
LOGO DEVELOPMENT
Influenced by all that the Greek goddess embodies, there was an exploration to develop the final outcome for the logo design. In many iterations, I played with the idea of honoring the Three Graces, but came to the conclusion that the shop is named after Antheia herself, not all of the Graces. Solidifying a logo that balances harmony by asymmetrically placing a pair of leaves encourages this idea of friendship - that two individuals work better together rather than alone. This decision’s goal is to display what Antheia embodies.
COLOR & TYPE
There is something warm and inviting from this collection of images from the moodboard. As much as I wanted to use the warm tones from what I compiled, the vibrancy of peachy and golden colors meant it would easily clash with the flowers and plants branded with them. As a result, the primary color in the palette is an olive green with the secondaryorange adding the warm touch needed. Green is natural and versatile in its use which would be a more efficient and flexible fit. As a last touch, typography balances sophistication with approachability by using both Gravesend Sans and Avenir in the brand system.
Project Results
Through this brand identity, I have incorporated the brand's components into actual products of Antheia Flowers. I aimed to enhance the versatility and subtle sophistication of their products. To exceed in this goal, embossments of glass terrariums and tags are a couple of applications utilized to achieve this.